As far as Facebook posts go, photographs are one of the most popular types of content. Your followers love to see photos and visual representations of your brand, and they’ll reward you by sharing, liking, and commenting. To get the most out of your photos, keep in mind these do’s and don’ts of posting.
Do Choose the Right Main Photo
The photo that you choose to be the “profile picture” of your Facebook page is the most important visual decision you’ll make. It’s what will be associated with your business, and it’s what will show up every time you post or are searched for. Your company logo is the best photo to choose. Second best would be something else that’s unique or descriptive of your business, like a photo of your storefront.
Don’t Be an Amateur
It’s certainly a good idea to post photos of things like your offices, your building, your store, your products, etc. If you or your staff are the ones taking the photos (not a professional), you need to be wary of your photography. Don’t post photos that look amateurish, such as blurry, dark, cutoff, or low resolution photos. Post only high-quality photos because they are a reflection of your business.
Do Show Your Staff
A great way to get personal with your fans is to post photos of yourself and your staff members. You might post simple portraits, or you might post photos of your staff working. The purpose of these photos should be to introduce the individuals in your company to your fans. The photos should be appropriate, however, and consistent with the image you’re trying to portray of your business.
Don’t Post Embarrassing Photos
“Embarrassing photos” could mean a lot of things. Mainly they are anything that shows your business or staff in a poor light, or in a light that is not consistent with your brand and reputation. This doesn’t mean that a serious, formal company can’t post photos that show a sense of humor. It does mean that you shouldn’t post photos of that holiday party gone wild.
Do Cross-Promote Your Photos
If you post a photo to Facebook, send out a tweet with a link pointing to it so that your Twitter followers can see it, too. At the same time, if you post a photo to Twitter, send out a little status update pointing your Facebook fans to it. If you’re on a social network like Instagram or Tumblr, you should be sure to let your Facebook friends, blog readers, Twitter followers, etc. know about it.
Don’t Be Offensive
One of the most successful types of post is a funny photograph. People love to comment on and share funny photos, because all they have to do is look at it for a few seconds to laugh about it. No extra reading or video-watching required. Also be careful, however, that you don’t post a “funny” picture that could be construed as offensive to any other group. If it toes the line, don’t even chance it.
This article about the do’s and don’ts for posting photos to Facebook was prepared by Travis Lee in tandem with SEOMap – the keyword strategy experts.