Getting Ahead By Going Low

Have you ever thought that your advertising was a little too sophisticated for people? If so, you may need a dose of low-brow humor! While appealing to the lowest common denominator can be wonderfully profitable, you should also consider how you can do it right.

For example, if you want to get people’s attention, consider positing a war between the sexes. This is a good idea as it is a fight that many people have had troubles with, no matter how happy their relationship is. This is something that can make a huge difference to your current ability to reach people.

You should also think about appealing to patriotism. This type appeal helps you relate to people who have a very strong sense of national identity, and who are deeply invested in having that nationality be part of who they are. This allows you to tap into that national pride and all the energy that goes in to it.

Provided by: Top Marketing Schools